
We don't listen, of course. We make a cup of tea and get on with it.
Which is why the global wellness industry is now worth $6.3 trillion. Because eventually, we listen. And when we do, we tend to go properly.
Wellness travel is one of the fastest-growing sectors in luxury tourism — up 16% year on year according to the Global Wellness Institute, with women driving the majority of bookings. And not the vaguely spiritual, crystals-and-chanting kind of wellness (though no judgement, obviously). Increasingly, those of us booking these trips want something evidence-based. Medically rigorous. Results we can actually feel. We want to come home not just relaxed but genuinely, measurably better.
Enter Palazzo Fiuggi.
If you haven't heard of it, you will. Set in the hills of Lazio, an hour south of Rome, Palazzo Fiuggi is the kind of place that makes other wellness destinations look like they've been trying too hard with insufficient qualifications. This is not a spa hotel that has added the word "medical" to its brochure for aspirational effect. The team is genuinely clinical. The assessments — ECG, osteopathy, skin analysis, nutritional profiling — are the real thing. The thermal waters drawn from the source on site have been considered among Europe's most restorative since Roman times, which is a fairly robust peer review.
And then there's the food. Heinz Beck — three Michelin stars, in case you need convincing — has developed the Longevity food line in partnership with Palazzo Fiuggi's health team. Every dish is, in effect, medicine. Extraordinarily good medicine that you will want to eat twice.
This September, Club Avandra is taking a small group of members there for three nights, hosted by Tracey Woodward: CEO, wellness authority, and a woman who has spent her career making the case that looking after yourself is not a luxury, it's an argument you win in the long run.
The programme moves from arrival and first assessment through increasingly deep layers of treatment, movement and restoration. By day three, the sleep improvements alone will feel revelatory. By departure, you'll receive a personalised programme for what comes next — because Palazzo Fiuggi works best when it's the beginning of something, not a one-off indulgence.
Three nights. A small group. The hills of Lazio.
Consider this your green light to finally, properly, stop.
28 September – 1 October 2026. Places are limited to 10 members. Book via clubavandra.com.
28 September – 1 October 2026. Places are limited to 10 members. Book here.